Brand Style Guide

Logo

PRIMARY LOGO The primary logo option includes a horizontal version of the logo in black.

SECONDARY LOGO A secondary horizontal logo is available for use when it better accommodates the space.

The black version of the logo is preferred to visually communicate ink/handwriting — but white, reversed logo options are included for limited use.

Color

Any colors used on how to Breast cancer communications should incorporate these exact color builds for consistency.

PMS and CMYK breakdowns are for printed communications while the RGB and HEX colors are for digital communications.

Sage
PMS 5803C
C23 M13 Y31 K0
R199 G203 B179
HEX #C7CBB3

Blue
PMS 5527C
C29 M12 Y18 K0
R180 G201 B201
HEX #B4C9C9

Font

The headline font for how to Breast cancer is Orpheus Pro.

Garamond should be used for body copy and may be used for print or digital communications when Orpheus Pro is not available.

Both fonts are available via Adobe Fonts.

Orpheus Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Garamond

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Backgrounds

A library of custom tranquil backgrounds is available for use on the how to Breast cancer website and other communications.

how to Breast cancer

Throughout the site the preferred implementation of the brand name is with lowercased “how, to, and cancer” and uppercased “B”. To emphasize the brand name and title bold and italicize the name for emphasis.

Breast Cancer

Capitalize “Breast Cancer”